You can now make your static content interactive.


Every day, millions of new pieces of content are added to the Internet. Every day, blog articles, infographics, and white papers are published across a variety of platforms.

Rock Content customers often feel they must write new content every time they experience something — even if it was previously covered in an essay, blog, or white paper.

Content creation can be a lengthy process. All of these tasks take time, including writing, conceptualizing, and proofreading.

Stop wasting static content and start repurposing it.

This article will discuss how to repurpose static material and transform it into dynamic interactive experiences. We’ll be covering the following topics:

Why should you reuse static content?

Let’s begin with “why”. Why should you repurpose content from our site?

As the word implies, repurposing is giving something a different purpose. It’s all about repurposing what you already have to achieve another goal.

In our case, it’s about modifying the pieces so that they are more attractive to users and are used as a robust data collection strategy and conversion tool.

You may have a blog with a lot of text. You may have just thought of one as you read this.

It could be repurposed by breaking it into multiple interactive pieces in different formats and styles.

We get it! You’re happy with your static content, you like how it performs, and you subscribe to the “the if it doesn’t break …”  mentality. We’re sorry to break the bad news, but it is broken.

Your measurement and success metrics are definitely broken for this static piece.

The interactive content will give you a new perspective on metrics. It also allows you to monitor and control the responses of your users.

You invest in an idea every time you create a blog or a PDF to download. It means that your users won’t just download the file but will also read it and come back to it again.

You have no idea what importance it has to them if they keep a static PDF on their desktop or if they print and stick it to the cubicle wall. It doesn’t matter if it is important or not.

Every move the user makes with an interactive piece is recorded

Nothing is lost. Each interaction is converted into data, which you can then use to personalize and learn what your customers want.

The importance of interactive content is also heavily dependent on the way customers behave online today. They do not want to be forced into a long and tiring process of consuming content. They’d prefer to learn new things on an exciting adventure.

They’re already overwhelmed by the amount of information on the Internet.

They will be grateful if you give them an item to play with that is based on a game. They will be grateful if you teach them about their profession while doing this.

Human nature responds to interactive learning. Human nature is to enjoy learning. We prefer stories and games because they are more engaging.

It’s almost as if we are tricking ourselves to learn when the time is not right for education/learning.

You should repurpose your content because people are more engaged by interactivity. Your pieces can help them feel as if they are part of a discussion.

You may find it difficult to engage your audience if you only use heavy copy. Users prefer visuals, infographics, and videos over just words.

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