What is Startup Culture and How Does it Influence Business Growth?


In the past decade, buzzwords like “startup” and “unicorn” have been buzzing in business circles. Flipkart, Zomato and Nykaa are just a few of the many Indian startups that have experienced remarkable growth. India’s startup ecosystem isn’t limited to these companies. There are many other promising startups, in addition to the well-known ones, that could follow the example of the ‘Big Daddies/Mommies, provided they do some key things right.

What makes a strong culture so important for startups?

Before we get into creating a strong startup culture in your workplace, let’s first define what a startup is.

Strong work cultures have been a boon for large companies

Google¬†– Google was the first company to establish a culture of work. The company’s work culture can be described as “Organisational Culture”. This is a type of culture that encourages innovation and openness among employees.

Twitter’s¬†motto is “We’re not perfect, but we’re people.” The core community can work for up to 12 hours, while the working hours of Twitter are limited to 8 hours. They respect and support each other as a team. The company has seen steady growth because of its work culture.

Tips for creating a strong culture in your business/startup

Each company has its values and must be reflected in its culture. Below are some suggestions for creating a work environment that will benefit your company long-term and increase stability.

Identify the values of your company

Your work culture should be able to define your purpose when you start a business. It would help if you created a culture of work that reflects the company’s values. You can treat your employees correctly by creating set ethics and values consistent with the company’s motto.

From the beginning, be transparent

You must be open and honest with your potential employees to create a positive work environment. If a potential employee wants to join your company, be clear about the work culture. It doesn’t matter if you offer a gym membership, insurance or a free meal. If you are clear, it will make it easier for employees to adapt to the company’s culture, leading to better results and more revenue generation.

Your work ethics should be followed

A leader creates a culture, followed closely by employees and then regulated by HR. The culture of work transcends the company hierarchy. If you want your employees to adopt the culture, show them how it works.

Re-evaluate and evaluate your culture

A great work culture can improve the motivation and loyalty of your employees. Although this culture is most effective when the company is founded, it may change as new talents, and people join the company. There should be room to grow in a work environment. Asking for employees’ participation is the best way to build a relationship with them. If you want to keep on the path to success, it is important to make changes.

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