A sales funnel can be found in a variety of formats. Influencers and experts from different fields might refer to the stages with various names.

They could even have distinct names for the funnel.

In this case, for example, you’ve got, for instance, the “Buyer’s Journey” in inbound marketing.

Each funnel outlines the same fundamental process customers follow.

Based on their methods, they manage and feed the funnel a bit differently.

Let’s look at a sales funnel that is basic.

The Basic Sales Funnel

Most likely, you’ve heard of a funnel for sales. It comprises the steps below:





Awareness is”the funnel’s top level. It feeds at the top crea,  creating brand awareness.

You can keep them moving through the funnel by bringing them to be interested.

They are given information to make a choice. They make a decision.

A funnel with an insignificant conversion rate is referred to as a “leaky funnel” “leaky funnel.”

The location where the leak occurs within these four stages directs small businesses to which section of the funnel requires to be addressed.

The biggest issue with traditional sales funnels is that they fail to reflect the way that modern buyers shop.

The Content Marketing Funnel

A funnel for marketing content operates similarly. It helps people navigate these phases by providing information.

However, it does have one significant difference.

It is aware of the importance of pleasing customers to keep the funnel full.

This funnel is more similar to this.


When we talk about awareness, it is easy to consider brand awareness.

Brand awareness is an essential aspect of establishing trust and recognition with the target group of people.

Also, you have a problem with being aware.

Get your content to your customers at the most important part of the funnel, generating content that creates brand awareness as well as problem awareness.

Happy Customers

Companies that act as if the sale is the end of all realize that their company was built with shifting sand.

You’re aware of this. Good customer relations are the core of any company.

Customers who are happy skip the high point of the funnel, where you’re wasting time and money on awareness and consideration. They are straight to conversion.

The result is some amazing results for small-scale firms. Let’s have a look.

There is a 5- percent chance of selling something to a potential customer. You stand a 60% to 70 percent chance of selling something to a previous customer.

70% or more of a small company’s revenue comes from existing customers.

A 5% decrease in defections from customers can boost the revenue by 100%.

The increase in customer retention of just 2% can cut the cost of marketing by 10 percent.

Yet, only 32% of companies claim they have a strategy implemented to keep customers.

It’s a huge advantage in competition for those who have.

This article will show how to achieve this by using content. It’s not just about increasing your return on investment from content marketing.

It will also cut customer service costs too.

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