Using Facebook for Business: What You Need to Know to Succeed
Social commerce is increasing each day. And Facebook is an integral part of this booming revolution.
Consumers spend more money on products and services online because of the advertisements and recommendations they find on Facebook.
A trend that isn’t going to slow anytime soon.
Although the social media giant hasn’t yet achieved the same status as Google in the sense of being a purchase channel.
It’s growing to be a significant influencer on buying habits and choices. If you use Facebook as a business platform, that’s an enormous benefit.
Indeed, research shows that Facebook is the leading digital platform for social networking that has a significant impact on users ‘ purchases.
Even though Facebook has stepped up its game for companies (in many ways).
Many people are hesitant to utilize the potential of Facebook marketing fully.
However, they’re merely creating space for their rivals by not addressing it.
With more than 2.41 billion people (and more), Facebook is a platform that you or any other company can benefit from.
It’s where everyone hangs out. Therefore, why should your intended public be left out?
The days are gone when marketers were dependent on the slow.
Traditional marketing techniques like print newspapers and Yellow Pages connect to advertise their services or products.
Facebook is where all the action is currently taking place.
In this article, we’ll explore how using Facebook for business purposes is logical and beneficial.
Posting Frequency Matters
Making sure you post relevant content on your Facebook page regularly will and can affect the responses you receive.
If there’s one thing that brands should not be concerned about, it must include “posting too much.”
Be aware that Facebook is now highly competitive. That means that many businesses (of every kind) are competing to be noticed.
Facebook, however, will provide its users with the most efficient way possible by providing them with the most relevant information.
What does this mean? The result is that not everything you share on your social media pages is seen by your followers. Only a tiny percentage of it is.
The decrease in organic traffic has led companies to increase the frequency of their posts.
However, the brands that have the most tremendous success with frequent posts are those that do it without sacrificing quality.
Therefore, there must be a certain balance between the high-quality content you post and the quantity.
The question now is: What frequency of posting should you set?
It’s no secret that engagement levels increase when you are posting regularly. However, it must be done efficiently with the quality of your posts in mind.
Based on a joint study by Buffer and BuzzSumo, the pages are beginning to post more content.
After studying more than 43 million posts posted by 20,000 well-known companies using Facebook for business, Facebook has identified 43 million posts.
The researchers found that websites that posted at least five times per day received an average of 2,466 interactions.
However, pages with a post count of 10X saw 50% lower engagement.
It is possible to say that posting five times each 24 hours is a reasonable posting frequency.
Is this a definitive frequency for posting? Not.
When it concerns using Facebook to conduct business, no strategy is set in stone. Systems are changing as Facebook develops.
Therefore, there isn’t a perfect strategy that delivers the best results for everyone.
Try out different strategies to determine what frequency you should be posting to get greater engagement.
Leveraging User-Generated Content Works
When you use Facebook to promote your business, it’s essential to make your content look as authentic as possible.
The authenticity level reflected in UGC or user-generated content UGC is indisputable.
This UGC could refer to any material, including text images, videos, reviews, etc.
These are all genuine users who have tried the product. Sharing this type of blog post has been known to be highly effective.
They claim that they’re 2.4 percent more likely to find the authenticity of a UGC post as authentic than a brand’s post.
This is why it engages most on Facebook and other social networks.
If you look at the Facebook marketing world, you’ll see that a few of the most lucrative campaigns included the element of UGC that was involved.
This proves that content made by your friends, customers, and customers doesn’t go unnoticed. It can lead to more conversions.
One of the most impressive examples of the successful implementation of UGC can be seen on the Facebook Coke page.
Two hardcore Coke supporters conceived the idea.
Most of the content posted on this website was written by actual (and ordinary people), which fueled the site’s growth.
As the page received incredible followers, Coca-Cola let the guys keep posting user-generated content.
Social media users are intelligent enough to discern real stories from ones created to promote marketing.
UGC does more than help companies increase awareness; but also allows them to build solid relationships over the long term.
In light of the recent research and findings, it’s no surprise that social media users consume a significant amount of UGC daily (in more than 5 hours).
In addition, Facebook ad campaigns that use UGC can have up to 20% greater influence on purchasing decisions compared to other kinds of promotions.
UGC is expanding by leaps and leaps. The evidence can be seen in the statistics…
