Increase website traffic with a winning SEO strategy.

Imagine that you spent thousands of dollars on a beautiful website for your company, only to discover that it is missing an essential element for consumers to notice: Effective Search engine optimization (SEO). Without an SEO marketing strategy, your website’s value will be minimal. A well-crafted SEO strategy can help your business increase revenue, drive traffic to your site, and increase qualified leads. Let’s talk about the inner workings of creating a plan for your business that will help you achieve desired outcomes.

Why do I need SEO?

We need to ask ourselves a question before we can get down to SEO details: Does your organization even need it? SEO is essential for any business, whether a small law office, a mid-sized healthcare facility, or a global industrial manufacturing company. It is impossible to overstate the importance of a solid online presence. If your website does not appear on the first Google page, you are unlikely to receive any business from consumers who shop online. Numerous studies show that less than 25% of consumers will pass the first Google page. Can 75 percent of consumers ignore you? I thought not!

SEO needs to be more understood as all about choosing the right keywords for your website. This is essential in creating a strategy, but it’s only part of the picture. It is the technical side of SEO. (Metadata, loading speed, mobile responsiveness, etc.) To generate positive results, your strategy must be paired with the content. Implementing an excellent SEO strategy has many benefits, including:

Increase organic traffic to your website.

A study by Brightedge Research found that 53.5 percent of all web traffic is generated through organic search. Investing in paid search is great, but it is expensive and only reaches a small portion of your customers. SEO allows your website to appear at the top of search results without paid campaign.

Build trust with consumers.

Do you trust a company whose website appears on Google’s first page or its fifth? Today’s market is crowded, so standing out from competitors is essential. Establishing your expertise and credibility in your industry would be best to attract new clients.

Get a Great Return on Investment

If done correctly, implementing and creating an SEO marketing campaign can provide an excellent ROI. Paid advertising is a quick way to move up the Google algorithm but it can be expensive. If you are on a budget, you should improve your SEO.

Create the right SEO marketing strategy with these Steps.

We’ve got the answer to your question about how to increase traffic on your website with SEO. This is your step-by-step guide for creating a marketing strategy that will help you reach your revenue targets, engage new customers online and improve the usability of your website.

Identify Your Goals

You need first to clarify your goals when it comes to your strategy. Write down your goals.

Do you want to attract more customers to your website by increasing organic traffic?

Do you want to make your business a leader in your field?

Do you want to improve engagement with your customers?

Are you aiming to generate more qualified leads and increase sales?

Please write down your business is goals and use them to guide your next steps. Knowing what your company is working towards will help you find new and better ways to reach your goal.

Identify Your target audience.

Your success depends on your ability to target your SEO marketing, especially in technical fields such as industrial manufacturing, construction, and engineering. Answer these questions about your ideal customers to help you create your strategy:

What specific companies are they employed by? If you do not have a list, specify the company you want to work for.

What industries are they a part of?

What are their job titles? This question will help you determine who has the final say in purchasing.

What search engines do people spend the most time using?

What individuals or organizations influence their purchasing decisions?

What are the business goals of their company?

You can use the information you have gathered to guide your SEO efforts. For example, you could choose keywords relevant to your customer base.

Make a list of relevant keywords with search volume and consider the intent to search.

The goal of identifying relevant keywords is to mimic the search behavior of your target audience. You need to understand your target audience and determine what phrases they will use when searching for similar products or services.

You can start by entering a keyword you know is relevant to your business (such as “industrial sealant,” “chemical product,” etc.) and see what comes up. You can use this to determine the most commonly searched keywords and phrases. Then, you can add them to your website to make it more visible. List single-word keywords, phrases of 2-3 words, and long-tail keyword phrases. Long-tail, less frequently searched keywords are often overlooked when creating an SEO strategy. However, they can offer excellent conversion rates.

You will also want to consider the users’ search intent behind these keywords. Do they want to buy, learn, etc.?

Improve site speed

Google announced in 2020 that page experience signals (often referred to as Core Website Vitals) will be factored into the ranking of a website. Core Web Vitals are combined with existing search signals such as mobile-friendliness, site security, and other factors. Google’s goal is to increase organic traffic and improve user experience. Your website must be optimized for speed. Google discovered that 53% of mobile users leave a website if it takes more than 3 seconds to load. Visitors will get frustrated if your website takes an eternity to load. They may even leave your site.