Three Ways to Turn Prospects into Instant Clients or Leads


We’ve said this before, and I’ll repeat it: Your bottom line is conversions. It doesn’t matter if you have the best SEO or the most social shares.

Conversions can mean many things to different companies. It is not just about money. To you, “converting” may be completing a form, becoming a leader, or calling your team.

Reaching your conversion goals is essential if you wish to continue growing and evolving.

CTAs need to be addressed.

Calls to action are what drive people into your sales funnel. Take them seriously.

There are many different ways a business can create a “call to action.” Use these tips to create your call-to-action on your website

Size Your call to action button should be easily visible but not too large. Sites with big call-to-action messages and links may seem spammy to some site visitors. However, small calls to action can be lost by readers.

Frequency: You must distribute your call-to-action buttons and messages throughout the page. Most first-time website owners only have one section for a call to action, but you should give your visitors plenty of opportunities to take action. Don’t be intrusive, but offer at least three ways for someone to make a purchase or join your company.

Location: Be sure to put at least one action call above the fold. This will help people see what steps to take next (especially if the content is not read).

Image: Images make content more interesting. You want to include a picture in your call to action because this is where readers’ eyes are drawn. It can be a small image next to the text or part of it. Just make sure that the visitor can still read your page content.

Color: Remembering that text can be read in any color is essential. The background should be in stark contrast to the text on the button. This button should also be a different color than the rest of your website while still being matched. This will draw attention to the call to action.

Linking Although you want visitors to your website to click your call-to-action button, some will choose to click an image or logo. Be sure to direct visitors to the call-to-action page from these elements of your site.

Avoid passive voice. Inform your visitors directly and straightforwardly what you expect them to do. Let your visitors know if you’re running a special that lasts only for a while. You’ll get more clicks if you give as much information in a few words.

Mobile Considerations You should never forget that your website, email, or marketing message may be viewed on a smartphone. Ensure your call-to-action button is large enough to be clicked with a finger and that images are loaded quickly and easily. You can use CTA plugins that will make the process easier.

Secondary CTA Buttons: Since many site visitors may need more time to be ready to purchase, offering them another option is a good idea. You can have a button that says “more information.” Then, you can put your primary call to action on the page.

Make sure you use your CTAs on all of your channels. When it comes to conversions, consistency is the key. When people see the same color and wording in two or more places, they are more likely to take action. Your CTAs can be used as end screens for your YouTube videos, social media pages, and of course, in the email signatures your sales reps use to contact your prospects. Your salesperson can create an email signature, including your primary CTA, branding, and CTA. You will see your emails converting much better.

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