Social Media Rules for Instagram & Facebook You Need to Know for Successful Social Media Campaign

You might have heard from your coworkers or business directors that social media have transformed the game regarding leads and sales.

If you’ve read one of our blogs on social media.

There’s a chance you’ve seen an example or two about how we’ve taken x amount of advertising dollars and doubled it (and more)!

Social media is a fantastic way to connect with potential customers you might not otherwise have missed.

However, some of you have begun running campaigns on social media on your own but haven’t seen the sort of results you’ve heard about!

One benefit of employing a trustworthy social media marketing company is that we know the best tricks and tips.

The rules of social media are necessary to make your campaign successful.

When we talk about social media as the norm, it’s not about a set of opinions that will generally enhance the effectiveness of campaigns.

This is about actual social media guidelines: Guidelines and ad policies established by the most popular social media networks that businesses and advertisers like yours must follow.

New clients are welcome to join the team at LYFE.

The first step is to review any social media activity that the client has accomplished either on their own or through the previous marketing company.

When we do this, we frequently find the most common mistakes that advertisers and businesses make in their social media marketing because they aren’t sure how to comply with social media rules.

If you break the rules of social media, this can often derail your campaign. It could even stop your campaign from being able to run entirely!

Understanding social media rules and staying up to date as they evolve is vital to ensure that your social media activities are are productive.

Today, we will share some of the most popular social media rules you should know!

Organic Image Sizing

A standard error we discover businesses making is in the pictures they use for social media.

Most often, businesses have paid for a graphic or to get a design from an artist, but they will only have the image in a single size.

Then, they try incorporating that graphic across all their social media sites.

The issue with this is that every media platform uses its size that allows organic and natural content.

When talking about natural content, we’re speaking about the regular content you upload to your social media pages that any advertising funds don’t sponsor.

For instance, take a look at just a few variations in organic post sizes below:

If you look through these social networks on their own, You can see that if you posted an identical image on Facebook as you used on LinkedIn, your picture would be removed!

If you’ve paid for a designed graphic or images with your logo, you won’t want the sections you’ve created to be taken away.

This can make the image (and consequently the brand) appear less professional to the person who views it.

This is a basic but essential step to ensure you have the best look across your social media channels.

Ad Image Sizing

After we’ve discussed the size of images for organic content, we can discuss the size of ideas for ads.

The sizes are not only different across platforms and devices but also from the dimensions of their organic images.

They also differ based on the ad campaign that you’re conducting.

When discussing advertising campaigns, we refer to the various goals you can maximize in Facebook ads.

For example, if you need to increase the number of page likes on your Facebook business page, for instance.

Creating the campaign as a Page Like a campaign with a different ad dimension than an ad that directs users to your site is recommended.

Take a look at the various sizes of ads for some platforms below:

Facebook Ad Image Sizing

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