AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur


The CEO of AdLift, Prashant Puri, was the first on the panel to provide valuable insights about “Marketing in the Age of Assistants.

He explained how companies use crucial technologies like virtual personal assistants(VPA), artificial intelligence, and voice search to develop efficient marketing strategies.

Alongside Prashant Puri as well as Prashant Puri, the industry’s top leaders include Manu Monga, VP and head of Digital for Axis Bank; Ashish Tiwari, Head of Digital & PR – HMC (Hero Motor Company); Jayraj Jadhav, Head of Digital marketing and business at TATA AIG, and Tushar Dani, SVP Digital – Lodha Group also shared their perspectives and visions for what the future holds for marketing.

Of all the activities, which included conventions for speakers, the most talked about for the summit was Whisky Trails. AdLift has roped in Nikhil Agarwal to host the event. As a professional and trained Sommelier, Nikhil Agarwal – CEO of All Things Nice, has worked in the spirit and wine business for over 19 years.

He was awarded his Wine Australia scholarship, and subsequently, Wine Australia made him their A+ Wine educator in India. He was one of five candidates short-listed by the International Wine and Spirit Competition in London (IWSC) to win the Julian Brind Award for Outstanding Performance within the Wine and Spirits Industry from competitors over 90 countries.

The luxurious BlackBook magazine has selected Nikhil Agarwal as one of their top 100 100 – Indian Leading Luxuries. As a thought leader of exceptional quality and an influential influencer, Nikhil was the ideal person to lead the Whisky Trails event.

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