How Businesses Like Yours Should Be Using TikTok
TikTok is among the most rapidly growing social networks ever, and boasting 1 billion monthly active users, there’s no reason to doubt that a lot of businesses are taking advantage of the trend of making short videos.
TikTok has become so popular it has become so popular that Instagram and YouTube have created their versions of the short-form online video addiction, Instagram Reels, and YouTube Shorts.
How do you and your company capitalize on the TikTok trend?
Before you claim that your business isn’t able to benefit from TikTok, Here’s a complete overview of the various industries mentioned in this piece. We did our best to pick accounts from more than one industry. Some will truly amaze you.
Property Advice & Surveying
Museums and Public Spaces
Car Detailing and Cleaning
Charity
Dentistry
Pool Cleaning Services
Law
Veterinarian
Clothing
Homeware
The key is to think out of the box. What may seem normal for you could actually be interesting to your target audience? If you’re not sure about the demographics of your target audience, Here are six questions to ask to determine your group.
What is TikTok?
TikTok defines itself as ” the leading destination for short-form mobile video” with the aim of fostering creativity and providing happiness.
Popular categories of videos that are available on the app include comedy, fashion, makeup and music, dance, sports, and art. However, this doesn’t mean there’s no room for your company. You may have to think creatively about how you can make videos about your company fit naturally within the application.
The videos range from 6 seconds to 3 minutes. The app recently has been showing 10-minute videos.
Who Uses TikTok?
Before we get into examples of companies that are making use of TikTok to build awareness of their brands and create an audience, We should take the time to look over some of the statistics on TikTok.
TikTok is among the most rapidly growing social media platforms ever, with more than three billion downloaded in just four years. Based on Backlinko, one-third of online users are on a TikTok account.
TikTok has a monthly user count of 1 billion active users. The parent Bytedance is the company that owns it. Bytedance was estimated at $353 billion in December 2021.
The average user logs in for 52 minutes a day on TikTok, and 90 percent of their active users utilize the application on a daily basis. Regular basis.
According to Statista, in the USA, 25 percent of TikTok users were between 10 and 19. The second largest age group, with 22.4 percent, is between 20 and 29, and then 21.7 percent of users are between the ages of 30-39. The 40+ age group makes up 33.3 percent of the platform’s users.
Businesses Who Have Mastered TikTok
Here are a few examples of companies that have perfected using TikTok. If you’re thinking of making use of TikTok for your company, this list is the best location to look for inspiration.
Note: The average views in this post are based upon the number of ideas for the last five videos as of the date at the time of this writing.
