Image Optimization for SEO

Optimization of images for SEO used to be a straightforward formula; however, as algorithms for SEO and technology evolve, the image optimization process appears different from what it did two years back.

What makes the optimization of images for SEO important?

Although the best practices for image optimization haven’t changed since the initial list of suggestions, Your SEO staff should be aware of the most current tools for the compression of images and guidelines for sizing.

Did you catch that joke that came from the Inbound SEO community?

Take a look at these excerpts from a coming research study on SEO, and you’ll be able to see how it’s worthwhile to invest the effort and time to prioritize it:

Image Optimization and Rankings

Background The situation: We were working on an SEO campaign for a new URL. The keywords we were targeting were rated as brutal at 70 percent. We were aware that SEO would require more than a couple of months before we could begin to generate leads for this new domain; however, after taking charge of the technological SEO elements, incorporating pages to help support the primary keyword strategy and establishing the credibility of the site with an excellent backlink profile The website was being ranked on Page 2 of SERP for keywords with high value as well as a few pages one ranking.

As we move forward with the plan to be implemented for the coming period, I noticed that the Core Web Vitals Report in Google Search Console had an extraordinary number of URLs having issues with Mobile Report. The URLs were too long to browse through the website page by page. I was looking for an “all-in-one” solution, and quick! Google initially announced the mobile-first indexing feature for ALL websites would be a significant SEO-related ranking aspect beginning in September. However, due to the hardships triggered by COVID-19, they’ve pushed the launch to Mobile-first Indexing to March 2021.

After some investigation (hat advice, Ezoic), I learned about Next-Gen images and using the ShortPixel Image Optimization Plugin and the WebP Express Plugin. I installed the plugins, and within 30 days, organic visits increased by 86 percent! The organic session grew by more than 2000 percent in just sixty days!