What is Mobile First Indexing and How It Affects SEO

How does indexing work?

Indexing is a method of adding pages to Google search. Based on our meta tag (No-index and index), Google will crawl and index our website pages. A title that indexes means that your page will be added to the web search index. By default, all WordPress page and post is indexable.

What is Mobile First Indexing?

Mobile First Indexing implies that we could see more relevant information in our logs through Google-bot’s smartphone. You may also notice that the snippets of content on Google search result pages have been created using Mobile-friendly versions of our website’s content.

It’s called “mobile-first” because it is not a solely mobile-friendly index. For instance, if the site doesn’t have a mobile app, the desktop version may remain with the index. However, the absence of a mobile-friendly website could negatively impact the Google rankings of the website, and a site with a mobile-friendly experience may have improvements for users who search on desktop versions.

Mobile-first indexing shifts the weight to mobile versions of pages, resulting in better results and experience for Google’s majority of mobile users.

How can I prepare to prepare for indexing mobile-first?

If you host separate desktop and mobile pages or employ dynamic content delivery for various devices, be sure you’re covered with the following before the rollout of mobile-first indexing.

The Mobile and Desktop Versions of your website contain the necessary metadata.

The desktop and mobile versions of your site are tested through Search Console.

Both versions of yours cover the same information.

Desktop and Mobile of your site have the necessary structured information.

Any rel=hreflang tag used for internationalization includes two separate hyperlinks for the versions.

Servers can handle any increase in crawl rates for the mobile version.

It is important to note that your robot.txt directives are identical and optimized for both versions.

Use of rel=canonical in the correct way and rel=alternate link elements for both versions.

How can I increase the mobile-first indexing?

We can enhance Mobile First Indexing by improving the speed of the website’s pages and internal links and placing high-quality content on the website.

If you need assistance conducting technical audits before or after the mobile-first indexing process, contact our team of experts in technical SEO now.