Mobile Website Design: What Customers Want to See on Their Phones
It’s not brand new. Mobile phones are fast becoming the norm.
Cellular devices today are far more powerful than desktop computers.
Today’s businesses can’t afford to ignore mobile. The decision to not invest in mobile websites is no longer an alternative.
Your clients could be millennials. Also, they could be GenXers.
Both are using their phones more than they have ever before. Seniors — they’re getting mobile, too.
Mobile is the arena in which businesses of today compete. If you’re not playing or in the back of the line.
What does mobile-friendly mean? If you don’t know what people want to see on their smartphones, how do you create the perfect user experience?
You can’t. But this article may alter everything.
Let’s examine what people want.
Why Mobile Website Design Matters
There’s a good chance you’re no longer contemplating mobile. It’s crucial to remember that investing in a mobile site’s design is vital.
It will allow us to understand how to direct our efforts to ensure the best possible customer experience.
Today, a mobile-friendly website is all you need. According to research, 91% of users can always have their phones within arms reach.
By 2022, nearly 54% of all online transactions will be conducted with smartphones.
Businesses that have local outlets need mobile-friendly websites as consumers conduct their research primarily on their smartphones.
The Demographics
Neilsen Group found that 97 percent of people aged 18-44 have smartphones. One might expect to see this drop in the crowd of 65 and over.
However, a staggering 68% of people own them. This is a majority. There are only minor differences between race, gender, and income.
For half of the people living in the US, smartphones are the first device they search for upon waking.
Mobile traffic is responsible for more than 50% of website visitors who visit a mobile-friendly website design. This is traffic that could be directed to their rivals.
Conversion & Promoter Activity
According to a Google study, 57 percent of mobile users are reluctant to recommend a business that does not have a mobile-friendly web design.
They also discovered an average of 61% of users aren’t likely to return to a website with a bad mobile experience.
40% of the visitors will be directed to a competitor’s website instead. Ouch!
Customers can redeem mobile offers at ten times the speed of printed requests. It’s all about access.
Businesses that save time and money efficiently, get huge acclaim from clients. They use apps such as Yowsa to search for coupons in their geographical area.
They look on Coupon Shepherd and Cellfire for coupons for the top brand names, large-box retailers, and much more.
Conversion rates for smartphones are 64% more than those on desktops.
Local Business
If you are a small local company? This is an excellent opportunity for you.
According to Google, 76% of users seek local businesses via mobile devices.
76% of the people who visit local websites can see the business immediately. Do you know the website they go to without showing them what you’d like on their mobile?
Offer local service to your customers with a responsive mobile site design. Increase the number of local customers at the door.
eCommerce
About 30 percent or more of eCommerce purchases are made via mobile devices. Additionally, 66% of all E-Comm time is now available through mobile devices.
This implies that people are surfing on their mobiles more frequently than traditional computers.
Nearly 9 percent of tablet users add items to their baskets. If you’re involved in eComm, it’s significant.
If you can convert just a portion of this sales, it could explode.
Mobile web design is the way it’s done.
Google’s Drive to Make Us More Mobile
Most search queries within the US are conducted via the Google search engine. More than 50% of all Google’s questions come via mobile devices.
As a result, Google has been the leader in creating Internet more mobile-friendly.
In the middle of 2015, “Mobilegeddon” began. The trend continues to this day.
As the gatekeepers for site traffic, they can influence website traffic. They can award websites with responsive, mobile-friendly designs with better search rankings.
They may also penalize sites that don’t offer a solid user experience for mobile websites.
While Google continues to improve its standards, sites that aren’t mobile-optimized are removed from the search results.
What People Want On Their Phones
Mobile optimization goes beyond simply making websites faster on mobile. It’s about more than ensuring that all buttons and text are readable.
It’s all about creating mobile-friendly websites demonstrating the ability to comprehend how mobile users interact with the website and your business.
Let’s look at ways to create a mobile-friendly website that offers users what they want from their mobile phones.
