Digital Marketing Transformation: The Roadblocks
Today’s world is moving to the beats of a digital drum. Now that Web 3.0 has arrived, businesses must embrace digital transformation, and the metaverse is in motion.
Did you know that? Spending on digital transformation is likely to exceed
What are the obstacles to digital marketing transformation? Let us look in-depth.
Organizational change is met with resistance.
Digital marketing transformation does not simply involve embracing new technologies and exploring new channels. A cultural shift is necessary to transform your business successfully.
Digital marketing transformation is impossible if your top decision-makers believe that ‘if it is not broke, do not fix.’ Reluctance to make changes is one of the most significant barriers to digital marketing transformation.
Things will not change for the better if there is no senior buy-in. Digital technology is constantly changing, and what works today might not work tomorrow. Take a look at Blockbusters and Toys R Us.
These innovative brands could not modernize their operations and missed out on crucial digital marketing opportunities. Blockbuster was victim to the unstoppable Netflix, which quickly dominated the market with more flexible and modern solutions. These once powerful brands were soon defunct.
It is crucial to create a persuasive and powerful digital marketing strategy in order to avoid your brand falling into the same trap. This guide will show you how to create a successful digital strategy .
Data management
Digital marketing transformation strategies fail at the first hurdle if they lack factual data that everyone can understand.
Digital marketing transformation requires intelligence, strategic thinking, and insight.
You must:
- Clear indications and understanding of your goals
- Get concrete insights into the needs and wants of your customers
- Exact projections of your plans and budgets
- Maps and outline of the channels that you want to explore, and the technologies or tools you will need to transform them.
Digital marketing transformation can quickly become difficult without access to high-quality data. Accessing the relevant insights from one central place is essential to ensure everyone is on the right page. You can only proceed if your data is complete and scattered.
You should track our 4 critical digital marketing KPIs for your next campaign, and our data-driven marketing strategy tips to help you take control of your organization’s insights.
Budgetary restrictions
Budgets, or budgetary planning, is another major obstacle to digital marketing transformation. It isn’t easy to transform your entire marketing department. There are many areas to consider. Consequently, reaching your digital goals will take a lot of work.
TechRepublic’s study found that 51% of organizations cite budget constraints in their efforts to transform digitally.
Many brands need to pay more attention to the cost of IT legacy system upgrades and staff training when budgeting for digital marketing.
It’s important to invest in new platforms and technology and be aware of unexpected problems that may arise when integrating old and new.
Speaking and MRC about the subject, Neetika Kanna, Marketing Manager at Data Capture Solutions explained:
This is where companies hit a roadblock, and they are forced to release more budget to upgrade legacy systems or spend IT effort to develop custom integrations. “
By going through your digital marketing strategy, you can plan your budgets to ensure smooth transitions in your department (and organization).
Evaluating your potential marketing ROI when investing in such a risky project is important. You will reap the benefits of your investments and efforts if you implement your digital transformation strategy well. It’s important to remember this fact when setting budgets.
Take a look at our complete digital marketing budget toolkit to get a better understanding of how to manage the financial details of your digital transformation project.
Digital skills and knowledge are lacking
Lack of knowledge or skills is undoubtedly one of the biggest roadblocks to digital marketing transformation.
The digital skills gap is a huge cost to the UK economy PS63 millions per year. This is a hard number to pay attention to. No matter how well-planned your strategy or how many solutions you have, youneed toorts will be futile if you don’t have the necessary ski to make sureo turn theory are successful
It is crucial to have talent within your organization that can use your new platforms and solutions and engage with your audience through a wide range of digital channels. Your marketing efforts will only succeed if you have a wide range of digital skills.
Modern brands that want to improve their digital marketing strategies do not invest in training and development of staff. They suffer.
Andrew Mortimer (Managing Partner, Aperto Partnership) spoke to us about investing in your internal talent in digital marketing skills .
McKinsey statistics show that 7/10 digital transformations fail. How can we train marketers to succeed if you want your company to be one of the three out of 10 digital transformations that are successful? This is because marketers need to be driving this change.
Your digital transformation efforts will be made easier by giving your internal talent access to relevant training, certifications, marketing courses, and other resources. Your internal talent will be able to continuously upskill and adapt to changing digital landscapes by having access flexible, ongoing learning opportunities.
You will see a positive return on your investment (ROI), while your brand will remain strong and adaptable.
