Your role as a Content marketer does not end when you have created an incredibly thought-out piece of content and then disseminated it to your viewers through different channels. The most essential part of the job begins with the monitoring and measuring the content. This is a way to determine how well the content performs on the ground and if it is necessary to refine it.
You can use many metrics to evaluate and monitor the effectiveness of a piece according to the type of content, its formats, and distribution channel. Here are eight of the most critical metrics or KPIs that can be used to evaluate the effectiveness of your content marketing efforts:
Page Views Page Views: This is a crucial marketing KPI often neglected. Each time a page is refreshed, it’s considered a pageview. A high count of page views indicates that your target audience is engaged and returns to your site frequently. This standard KPI is crucial for monitoring particular results of your content, particularly for landing pages that are crucial to your business.
Unique Visitors (UV ): UVs are the most common indicator of how many people have visited your site within the specified time frame. Cookies determine them; therefore, any subsequent visits to the same browser do not count. UVs provide evidence of how your content has attracted new viewers, in addition to calculating the growth rate.
The average time of a page is the time users spend on a specific page. If you publish a 4,000-word essay and the time spent on the page is 30 seconds, the audience isn’t simply skimming over the text. However, the more time people spend on a webpage,, the higher the likelihood they read your article.
Bounce Rate The metric is the percentage of users who visit your site to view a single page and then go away. In this way, you will determine the number of visitors leaving your site because your website didn’t provide the experience they were expecting after clicking on the link. This is also known as high-bounce rate KPI.
Demographics Google Analytics provides valuable information like your audience’s gender, ages, and general preferences. This allows you to target your marketing efforts to be more effective.
Geographic Information Google Analytics provides page-level information on geographical locations and aids you in optimizing the areas that are crucial for your business and, ultimately, its bottom line.
Shares: The more share count, the more extraordinary people believe your content is valuable and worthy of sharing. It gives you a deeper analysis of the type of content people want to share. It’s a kind of word-of-mouth referral and is a natural promotion of content KPI, which you should aim to achieve.
People share content for various motives. Some are entertainment, social validation, practical value, beliefs and motives, interest in a reward, aesthetics, etc.
Feedback: Technological advancements have revolutionized the old single-way communication that brands used. Nowadays, everything you publish online is a conversation in two ways in the digital world. If you have both a web page and an online post on social media, comments reveal how well your content connects with people viewing it. If you have people who comment on your content, it indicates that they are interested in contributing and that your content has an impact.
Monitoring and evaluating your KPIs in marketing will help you validate what you perform as a digital marketer. With the numerous tools available today and the ability to track your marketing, you are more likely to be more transparent in your marketing strategies than ever before. Tracking will provide you with all the information about the marketing mistakes you have made and assist you in fixing the issues to improve your outcomes shortly.
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