Everything Should Know About Google Tag Manager

What is Google Tag Manager?

Google Tag Manager is a Tag Management System introduced by Google in October of 2012 that lets users control JavaScript and HTML Tags on their mobile and websites quickly and effortlessly. It also enables users to include all tracking codes without engaging an excessive development team. Simply put, GTM lets you easily add JavaScript code to your site. Instead of updating all website tracking, you can use the interface to select the code you want to put on your website. Additionally, you can test the preview before going live.

Google Tag Manager has three significant steps:

Tags: The code you intend to include on web pages is typically JavaScript.

Trigger Where and when you’d like to put the Trigger

Variables Repeated information that is required to create tags and triggers

Benefits of Google Tag Manager

Implementation Speed

The speed of website changes is quicker and more frequent without the assistance of a developer. It has been noted that GTM can result in 600% faster tag deployment time, according to the research of Paula’s Choice, the e-commerce business.

Security

GTM does not destroy your website and cause it to crash, nor will it provide any new opportunities for future vulnerabilities

Separate Site Operation and Tracking of the site

GTM would not break the site. (Create tags, triggers, and Variables)

Hackers have no options to hack.

Debug Options

It allows you to test each code before releasing it to the public using the preview mode.

User Permissions

It also gives you the option of setting access rights for each user. There are options to edit, view, and publish.

Built-In Tags

GTM comes with an integrated tag that can be used for Google Analytics, AdWords conversions, Remarketing, and modifications, as well as in a variety of other third-party tags

Step – 1: Create an Account

All websites can be controlled through the account by establishing new containers. To create an account, visit https://marketingplatform.google.com/about/tag-manager/ and signup for the GTM.
To open a new account to create more accounts, log into your account already in use, click on Accounts (top page of navigation), and click the “Create Account” button, as shown in the photo below.

Step – 2: Create Container

A container is a storage device for all tags of a specific website. To ensure the best results for your container, name the container in honor of the site it’s used to store data for. When you are ready to create a container from scratch, you must sign up for an account. Then, click the Create Container in the Accounts menu on the right-hand side of the list of reports specific to that account. You can continue with the procedure once you’ve created the brand-new container.

Step – 4 Create Triggers

After you’ve decided which tag you’d like to add and you have decided on the tag type, you can provide the necessary information for every kind of tag. You will need to fill in the Conversion ID and Conversion Label in AdWords. Conversion Tracking, the Web Property ID, Cookie Path, and Track Type for Google Analytics.

Step-5 A/B Testing & Final Publishing

Before you publish code on the site, conducting A/B tests using the GTM Preview code feature is crucial to monitor the code’s functionality. This way, you can determine whether your implemented code is running as expected and contains all the necessary information within Google Analytics.

Uses of Google Tag Manager

Users can track all kinds of information through GTM without difficulty. Other GTM tracking capabilities include:

Content Links Clicks Tracking

Event Tracking

File Download Tracking

JQuery Ajax Lister Tracking

Outbound Link Clicks Tracking

Website Page Load Time Tracking

Page Scroll Tracking

Dynamic Pages Canonical Tag Implementations

Dynamic Meta Tags implementations

UTM Tags Implementations

YouTube Video Tracking