What is testimonial advertising? Promote your business through customer feedback.

Business is getting more competitive unless you are in a very niche market. Customers are looking for products and brands that stand out. Your marketing team needs to come up with fresh ideas or use older ones at their best to increase your brand’s currency of social exchange.

The words of a brand employee are often less trusted than the words of other people. The employee is paid to say positive things. 88% of consumers trust online reviews as much as personal recommendations from family or friends. Online testimonials are a powerful business tool.

You can now see why testimonial advertising is valuable to any marketing strategy. What is testimonial advertising, and what benefits does it offer your organization? How can you make the most of testimonial advertising to increase your sales, reach, and awareness? Find out how testimonials will help you in various ways, from promoting coaching services to creating a sales pitch for solar panels.

What is testimonial marketing?

Simple testimonial advertising involves using your customers’ words in marketing campaigns. Using testimonials and reviews from existing or previous customers to promote your business would be best. You can generate studies using Feedback tools.

Say, for example, that you want to market a VoIP service. Even though a potential client may read the blurb in your marketing, they will be more attentive if you include reviews or quotes by actual customers. Testimonial marketing is more authentic than any copy your professional marketers can write. It’s a great way to reach new customers.

There are many types of testimonial ads. The type of product and the form in which you market can influence how your marketing team uses customer feedback. You could use the following testimonials:

You can include quotes from clients’ case studies in your own or other people’s case studies.

Images of reviews from your site or third-party sites like Amazon or Google.

UGC (user-generated content) can be found on any platform, such as Instagram.

Customers have posted videos on Facebook and other social media platforms.

Discussions on Quora or other forums that are positive.

Why do testimonials work?

Trust is the key. Trust is the key to building relationships with your customers. It can be hard to build trust and then to maintain it. It is essential to use testimonials in advertising, as 88% of consumers are willing to believe what previous customers have said. It would be best if you formatted your questions to ensure you get the best feedback.

Your marketing team may be 100% honest when they extol the virtues of a hosted PBX, but customers will perceive that the staff is paid to say these positive things. If you let potential customers know what other customers think, they’ll be more likely to trust your words and start a relationship.

Video testimonials vs. static testimonials

There are two main types of testimonial marketing. The kind of testimonial advertising you choose and the platform you choose will depend on several factors, such as the product that you are promoting.

You can only use text and an image in this type of testimonial advertisement. You can choose the image, or you may have chosen it from the original testimonial. A customer might have mentioned their preferred client portal solutions. You can add an image if they haven’t.

Video ads are a good option because they can add realism to your campaign and are difficult to fake. It may show them using the product to demonstrate what they like about it, or they may simply be talking about it and the benefits it brought them or the problems it solved.

Static testimonials

They are popular because they’re quick to make and still effective. You only need a short quote from a (happy) client. It is best to keep the words between 30-50 words. You can add their name and a picture, either of them or you, to the post.

You can post static ads on any platform or use the most popular one as a base to cross-post. It is possible to question the credibility of static testimonials. Most people are only going to see what Bob from Newark has to say, so how can they be sure that Bob is real?

Video testimonial ads

Video testimonials are far more credible than static ads because they’re harder to ‘fake.’ Video testimonials have an authenticity that static ads lack. Consumers can observe the body language and facial expressions of the person speaking directly to the camera.

Video testimonials have the advantage of being able to convey more information in a shorter video than static ads. In a 1-minute speech, a speaker can say anything between 120 and 200 words. You can see how videos are much more flexible, given that we only recommend a static advertisement of no more than 50 words.